The opening scene begins with a stark extreme close up of...

The opening scene begins with a stark extreme close up of a woman’s face in black and white. The camera focuses on her startled eyes that dart from side to side in an ominous manner that is coherent to the genre of thriller and its ability to perpetuate a feeling of unease. As the camera continues to zoom inwards towards her pupil, the image turns a deep red and we notice the emergence of animated spirals superimposed onto her iris. As the screen changes from monochrome to red the non-diegetic sound of mood music alerts the viewer to the insidious nature of the thriller, instilling a feeling of unease. Hitchcock’s use of the colour in this scene is unconsciously interpreted by the viewer as menacing or foreboding, as the colour red†¦show more content†¦The Mise En Scene continues to subconsciously warn the viewer that there is something secretly insidious behind Elsters request that Scotty is to follow his wife. The colour red saturates the carpet with a vivid oxblood hue that is offset by the deep mahogany furniture in order to emanate sinister imagery evocative of or equal to that of a devils lair. Intentionally selected cinematic techniques such as high angled shots are used in conjunction with the imagery produced through Mise En Scene in order to produce triangular compositions were by Gavin Elster is at the pinnacle of the frame, masterfully in control. This camera angle is accompanied by poignant digetic dialogue such as Elsters seemingly insensible question - ‘Do you believe that someone out of the past, someone dead, can enter and take possession of a living being?’ in order portray the mystification of Scotty. He is manipulated into considering the possibility of ghostly possession - a lack of reasoning which displays Scotty has become deluded by Elster’s ascendancy. Elster walks around the scene in a circular motion when discussing Madelines possession, mirroring the spiral motif that is perpetuated througho ut the film and conveying the hypnotic consequences of his manipulative ploy on Scotty. By exposing Scotty’s character flaws, we realise that Elster is the antagonist, villainously exploiting Scottie’s mental weakness – acrophobia; gullibility; susceptibility to a mysterious woman – in order toShow MoreRelatedThomas Hardy Poems16083 Words   |  65 PagesHAP IF but some vengeful god would call to me From up the sky, and laugh: Thou suffering thing, Know that thy sorrow is my ecstasy, That thy love s loss is my hate s profiting! Then would I bear, and clench myself, and die, Steeled by the sense of ire unmerited; Half-eased, too, that a Powerfuller than I Had willed and meted me the tears I shed. But not so. How arrives it joy lies slain, And why unblooms the best hope ever sown? --Crass Casualty obstructs the sun and rain, AndRead MoreGp Essay Mainpoints24643 Words   |  99 Pagespublished via new media channels †¢ Any work, regardless of its value, can easily get broadcasted to a global audience †¢ Publishers want to ensure that their books sell *quality check* †¢ Any hack can put up his dribbling on Fictionpress.net †¢ Any angst-filled teenager can put up his or her macabre, misspelt poetry online. †¢ Anyone can masquerade a superstition for scientific truth and create a website to scare similarly weak-minded netizens Mainstream BAD: Profit motive and Government-regulatedRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesMeyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman:Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesBlowing Your Top Is a Good Thing 122 Questions for Review 121 Experiential Exercise Who Can Catch a Liar? 123 Ethical Dilemma Happiness Coaches for Employees 123 Case Incident 1 Is It Okay to Cry at Work? 124 Case Incident 2 Can You Read Emotions from Faces? 124 S A L S A L 5 Personality and Values 131 Personality 133 What Is Personality? 133 †¢ The Myers-Briggs Type Indicator 135 †¢ The Big Five Personality Model 136 †¢ Other Personality Traits Relevant to OB 139 x CONTENTS Read MoreOrganisational Theory230255 Words   |  922 Pageswish to engage with theoretical issues whilst also maintaining a practical focus on why organization theory matters. I felt in good hands here, confident that I was being offered a deeply informed, reliable and intelligently constructed account. The opening chapter carefully and helpfully explains terms, including ‘theory’ and ‘epistemology’ that can form an unexplored bedrock to texts in the field. It then offers thoughtful, scholarly and well-illustrated discussions of prominent theoretical perspective

Ai Weiwei More Than Just an Artist Free Essays

From the Sichuan earthquake To art and twitter: Ai Weiwei, more than just an artist 1 Table of Contents Introduction: the Sichuan Earthquake †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Ai Weiwei’s Communication Tools †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 â€Å"Remembering† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Ai Weiwei: More Than Just an Artist or any similar topic only for you Order Now 4 Twitter †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Going Local to Global †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2 Introduction: the Sichuan Earthquake On the 12th may 2008 in the Sichuan province, a devastating earthquake with a magnitude of 8 on Richter’s scale occurs during the afternoon (Fawu Wang, 2009). According to an official report, 69’197 people were killed, 374’176 injured and 4. 8 Million were left homeless. Although earthquake predictions remain in a certain way always random, a scientist named Chen Xuezhong brought in 2002 evidence of a potential coming earthquake in the region (Zhiyue, 2010). It stresses that China’s government was warned of a potential coming disaster. After this short introduction, this essay will focus on the repercussions of this incident, in China as well as internationally, emphasised by Ai Weiwei’s actions through, on one hand art and on the other Internet, respectively twitter. Ai Weiwei’s Communication Tools The Sichuan earthquake raised strong criticism against the Chinese government, especially because of the huge number of victims among children. According to a construction engineer who published the Chinese book â€Å"Book Blade†: â€Å"School construction in China is the worst† (Li, 2008). Indeed, they are often called â€Å"tofu construction†. Several reasons cover this problematic. Among them, the tiny budgets in poor areas. This is why we find infrastructure deficits in those regions (Li, 2008). Indeed this event has raised interest and the one of a particularly renowned artist, named Ai Weiwei. In his documentary â€Å"Never sorry† Ai Weiwei explains he pursued an independent personal investigation on this accident; he wanted to find out how many children had been killed and wanted to sue the government for their deaths, because according to him, it didn’t face its responsibilities. Furthermore he reveals the difficulties encountered, due to the government’s restricted information policy, to obtain the official number of children victims (Klayman, 2012). Thus, supported by helpless parents, depressed because of their loss, he gathered the names of an important number of children killed so that they could be remembered (Helmhirst, 2012). â€Å"Remembering† Ai Weiwei is an international renowned artist with strong beliefs and personal views. As a matter of fact, he likes to use his world reputation to make the public opinion aware of the problems the Chinese population is facing because of the communist party and has always been a great defender of their rights. The Sichuan earthquake would have been hidden and forgotten in the government’s propaganda, but thanks to him and to his art creation, those students’ life will never be forgotten. Remembering† is a piece of art created by Ai Weiwei on the wall of the â€Å"Haus der Kunst† in Munich. Made with 9’000 schoolbags (McMahon, 2010), it symbolises the life of the students who died during the 2008 earthquake in Sichuan. Different colours have been chosen to decorate the schoolbags, in order to read the following phrase, written with Chinese characters, on the wall of the â€Å"Haus der Kunst†: â€Å"She lived happily for seven years in this world† (Branigan, 2011). This sentence, pronounced by the poor mother of a victim, shows how sad and tragic this accident has been. Through this artistic work and its exposition in a cultural centre like Munich, Ai Weiwei has been able to export local Chinese problems to the rest of the world and make us aware of the repressed liberty of expression and the lack of assistance to the population in China Province, especially when it comes to people living in poor areas. In addition it expresses Ai Weiwei’s beliefs by showing us that he holds the government responsible for those high casualties. Twitter Ai Weiwei uses twitter and Internet to share his views and assess his notoriety. This tool became an essential part of Ai Weiwei’s style of communication. During the Sichuan earthquake, twitter has been used to make the people aware of the damages caused and to reveal whom Ai Weiwei holds responsible for this incident. People outside China could be informed. On the opposite, people living in the mainland of China have a restricted access to Internet, respectively twitter. Still, there are some ways to deviate from the, imposed by government, restricted freedom of speech; although the use of Internet is limited, some people in China use a VPN located outside of China to communicate within the mainland (A digital rallying cry, 2011). Thus the government’s politic, this doesn’t 4 bother Ai Weiwei who’s an active twitter user, sharing his thoughts almost daily (Twitter Ai Weiwei). As a precursor of twitter in China, Ai Weiwei considerably influenced the style of communication and the liberty of expression of Chinese people. Effectively, the following example highlights clearly those facts: when Ai Weiwei was in detention, a lot of his followers shared twitts almost every day for his liberation and manifested in the streets with the famous slogan: â€Å"Free Ai Weiwei† (Twitter Free Ai Weiwei). This shows the considerable impact he has on Chinese society. Going Local to Global The repercussions of the Sichuan earthquake can be characterised by the influence of the western culture on the Chinese population through Ai Weiwei, respectively art and twitter. As a matter of fact Ai Weiwei has studied art both in Beijing and in New York (Wines, 2009); this certainly allowed him to draw comparisons between the Occidental and the Asian culture and to figure out which changes were to be made in the Chinese politics, for example regarding the freedom of speech. Indeed from a local incident and thanks to an international renowned artist, a positive anger in the Chinese population, against the government, has raised to fight for their rights and to freely express their opinions. Effectively, it is to be underlined that the use of twitter by the Chinese population is a relevant example for this characterisation. Conclusion In the light of these factors the Sichuan earthquake emphasises the infrastructure deficit the country is facing in Province and more importantly in poor areas. Secondly, â€Å"Remembering† is the symbol of the anger and the sadness Ai Weiwei and the parents face regarding respectively the government and this tragic accident. Thirdly, twitter highlights a communication tool, which can easily and instantly be used. Ai Weiwei hrough a combination of these tools positively influenced the Chinese people. Although it may seem somehow utopic, Ai Weiwei with â€Å"Remembering† and twitter made a huge step forward, by making a population aware    5 how to use their rights, in the fight he struggles with the government of mainland China. Hereby, I declare that all information in this document has been obtained and presented in accord ance with academic rules and ethical conduct. I also declare that, as required by these rules and conduct, I have fully cited and referenced all material and results that are not original to this work. 6 7 How to cite Ai Weiwei: More Than Just an Artist, Essay examples

Affected In Various Situations Such Goods †Myassignmenthelp.Com

Question: Discuss About The Affected In Various Situations Such Goods? Answer: Introduction Demand and supply are the crucial elements of an organizations manufacturing system. These elements are the important aspect of the economical model. In the normal market scenario, the price of a product could vary due to the supplied product level and the demand level of that product. This theory would offer the result to the company in equilibrium of quantity and price. Deductions in the price directly make an impact over the demand increment and whereas if the price would rise than the demand would be decreased. It has been observed that in various cases, comparable income and substitution effect has been witnessed. It has been found that with the in case of diverse situation, the price and demand rules could offer different result. These rules go ahead in the way where substitution effect is quite confirmed[1]. Though it has been observed that if the entire situations are normal than the changes into the price directly make an impact over the quantity demanded. This depict that t he effect of substitution would influence the clients constantly to buy the goods in lesser price. Comparative analysis of relevant literature Income effect only works with some assumptions. But in reality, various aspects are there which affects the price and demand relationship. It is a universal fact that the increment in the income would enhance the customers buying power. Price and demand relationship could be affected in various situations such as Giffen goods, inferior goods etc[2]. inferior goods are those goods which are totally opposite to the normal goods as in the scenario of inferior goods, with the increment in the level of income and the demand level decreases such as if a customers income would be enhanced than he will switch from the bread to the pizza and then the demand of bread would be reduced. As now the person would like to go for the superior goods than the inferior goods[3]. At the same time, it has been observed that the inferior goods have a positive relationship with the income. If the income would be enhanced than the demand would be less and at the same time if the income would be lower than th e demand would be enhanced. Further, the changes into the price impact over the purchasing power of the company, if the price would be lowered than the purchasing power of the customer would be enhanced as in that case, customer would be able to save more money for other products[4]. Consequently, the income effect has been analyzed and it has been observed that it works in the same manner as the substation effect does. Equally the factors are operating towards enhancing the quantity which has been demanded. Further, in the inferior goods case, the effect of income is negative; as it works in the repeal way to the substitution effect. The outcome of price change varies according to the market situation and the customer. Mainly, the price changes get affect due to the main two factors of virtual strength. Thus, the effect of price is directly linked with the substitution effect and the income effect[5]. These aspects of the demand of the product make changes into the result which could be occurred as the changes into the price. This outcome mainly depends according to the income effect strength[6]. Price and Demand Relationship: Normal Goods In normal scenario, price-demand relationship could be recognized as an indifference curve. So according to the given graph, price of two products and the demand of the product could be plotted. The graph line expresses that the equilibrium point for the consumer would be at A point. If the price falls in that case than the price of Y product and income of the customer would be remain unchanged. This would make the changes into the graph line. The Effect in the price would now divide into Income Effects and Substitution. This graph depict that the consumer would get equilibrium point at the budget line, if the equilibrium point lies over the right of Q, that depicts that the purchaser would buy more quantity of product. Hence it has been confirmed that an individual could buy further normal goods at the point of new equilibrium on budget line. This would result in an increment in the demanded quantity which results in decrement in the price[8]. Further, the changes into the demand of the products directly depend according to the strength of substitution effect and the income effect. Income effect depict about a positive relationship in this case. This would cause an enhancement into the products demand at the time of decrement in the price. At the same time, in substitution effect case, the products demand decreases because of price decrement. Price and Demand Relationship: Inferior Goods Further, it has been found that the inferior goods have a conflicting income effect. As at the time of decreasing the price inferior goods demand also decreases which makes a negative income effect. Due to that, the purchased quantity decreases, although the substitution effect enhances the total purchased quantity. An individual expend a small division of his or her income on a specific product[9]. If in any case, the price falls, than it makes a slight income effect. Generally, this offset the effect of substitution. A decrement in a goods price constantly depicts the consumer to purchase more products. In various cases, the price decline would enhance the demanded quantity[10]. In inferior goods case, the quantity demanded make changes along with the changes into the goods price. In such cases, the law of demand of Marshallian would work. In inferior goods case, the relationship of price-demand has a less strong income effect. If the income effect would be functioning in a proper manner than it the individual would provoke to purchase fewer goods. Though, the substitution effect persuades the consumer to purchase goods in lesser price relatively. as a result, the net effect on products because of declining into the product makes an impact in the quantity demanded as enhancement in demanded quantity. The Quantity demanded get changes due to negative income effect in the market. In that condition, weaker income effect makes a downward sloping demand curve. Price and Demand Relationship: Giffen Goods: Griffin goods are those goods in which depict about the negative income effect. In this case, a negative income effect is there which overcome the effect of substitution. when a products price falls than it direct makes an impact over the quantity as the purchase power of the individual would also decline. Though, when products price enhances, the products purchase quantity would also be enhanced. These relationships have a direct link among the products and the price. Increment in the Griffin products price would also enhance their increment. The effect of income substantially would make an affect over the spending of the individual over a huge proportion. Decrement in the price of the product would offer a result into income release[11]. For instance, Enhancement in the breads price would offer an outcome in the decrement into the purchasing power of poor individuals. So, it becomes quite compulsory to make a decrement into the luxurious products price. Individuals are tend to bought and consume the Griffin products. It does not matter for them that how much prices has been enhanced. Consequently, when the price of any inferior product enhances than the people starts spending a huge amount to buy that product[12]. Decrement into the price of the inferior product at a huge level makes an impact over the purchasing power of an individual. The inferior products make an impact over the purchasing power as well as the consumption level of the individual. Due to this effect, the entire consumption reduces and it makes a negative impact over the income effect. The connection of price-demand in Giffen products case is initially into equilibrium point, due to a decrement in the products price. Due to this, the indifference curve shifts. This takes place due to negative income effect over the products, income and demand relationship[14]. It provokes the individual to buy the less quantity of the product. In Griffin Goods case, the quantity which has been demanded varies directly along with the products price. The quantity which has been demanded of Giffen goods differ according to the price. And thus, in this case the negative income effect is quite more than substitution effect. Therefore, the in this situation demand curve would slope downward[15]. Conclusion Thus through this report, it could be concluded that the decrement in the price would not always take a place due to increment in the demand. There are few conditions in which a direct relationship could be seen among income and demand relationship of a product. For understanding the effect of price and demand, it is required to understand following three aspects which are Inferior, Griffin and Normal Goods. The demand and price both varies in a different way which depends upon the nature of goods. Thus it could be concluded that, the decrement in the products price would not causes an enhancement in the demand level always. Under certain situations, the effect might pull in dissimilar directions. It go ahead in the direction where substitution effect is quite certain References: Arnold, R, A,. (2008) Microeconomics, Cengage learning, USA Boyes, W Melvin, M,. (2012) Economics, Cengage learning, USA Chamberlin, E, H,. (2015) International economic association monopoly and competition regulation, Springer, United Kingdom Free, R, C,. (2010) 21st Century economics: A reference handbook, Volume 1, SAGE, India Gottheil,. (2014) Study guide to Gottheils principles of economics, 7th, Cengage learning, USA Hirschey, M,. (2008) Fundamentals of managerial economics, Cengage learning, USA Hussain, T,. (2010) Engineering economics, Laxmi publications, India Jong, H, W, D Shepherd, W, G,. (2013) Mainstreams in industrial organisation, Springer science Business media, United Kingdom Markovits, R, S,. (2014) Economics and the interpretation and application of U.S. and E. U. Antitrust law, Springer science and business media, London Morgan, K,. (2014) Price elasticity of demand for Mylan Laboratories, Pittsburg, GRIN Verlag, Germany Nikaido, H,. (2015) Monopolistic competition and effective demand (PSME-6), Princeton university, London Paulsen, M, B,. (2013) Higher education: handbook of theory and research, Volume 28, Springer science Business media, United Kingdom Sivagnanam,. (2010) Business economics, Tata McGraw hill education, India Takahashi, A. Muromachi, Y Nakaoka, H,. (2012) Recent advances in financial engineering 2011, World scientific, London [1] Fee, R, C,. (2010) 21st Century economics: A reference handbook, Volume 1, SAGE, India [2] Hussain, T,. (2010) Engineering economics, Laxmi publications, India [3] Boyes, W Melvin, M,. (2012) Economics, Cengage learning, USA [4] Chamberlin, E, H,. (2015) International economic association monopoly and competition regulation, Springer, United Kingdom [5] Gottheil,. (2014) Study guide to Gottheils principles of economics, 7th, Cengage learning, USA [6] Hirschey, M,. (2008) Fundamentals of managerial economics, Cengage learning, USA [7] Jong, H, W, D Shepherd, W, G,. (2013) Mainstreams in industrial organisation, Springer science Business media, United Kingdom [8] Markovits, R, S,. (2014) Economics and the interpretation and application of U.S. and E. U. Antitrust law, Springer science and business media, London [9] Morgan, K,. (2014) Price elasticity of demand for Mylan Laboratories, Pittsburg, GRIN Verlag, Germany [10] Nikaido, H,. (2015) Monopolistic competition and effective demand (PSME-6), Princeton university, London [11] Xu, J. Hajiyev, A. Nickel, S Gen, M,. (2016) Proceedings of the tenth international conference on management science and engineering management, Springer, London [12] Arnold, R, A,. (2008) Microeconomics, Cengage learning, USA [13] Paulsen, M, B,. (2013) Higher education: handbook of theory and research, Volume 28, Springer science Business media, United Kingdom [14] Takahashi, A. Muromachi, Y Nakaoka, H,. (2012) Recent advances in financial engineering 2011, World scientific, London [15] Sivagnanam,. (2010) Business economics, Tata McGraw hill education, India